the iconic minibus, reimagined.

Retro-inspired print campaign showcasing a new and improved version of the classic Volkswagen microbus: electric-powered and available in a vibrant range of new colours. The concept was developed based on key findings from market research - millennials are driving the rising trend in retro & vintage sales across all industries, including auto.

Millennials also make up the largest group of consumers driving campers at 41 percent, and that share of the market is growing. More than three quarters of millennials consider driving an eco-friendly car the best choice to make their lives more environmentally friendly, and say they would be willing to make the switch if it became more affordable.